FEAR OF GOD

e-commerce + creative campaign
UX/UI, IA

FEAR OF GOD has evolved from a collection of casual luxury basics to a streetwear juggernaut beloved by 1.5 million monthly shoppers. We upgraded their e-commerce platform to reflect the brand’s singularity in the marketplace and better handle its rapidly expanding catalog and design sensibilities. Design and development teams worked in lockstep to rapidly deliver a new look and feel with robust storytelling features.

Our work began with three core objectives — upgrade the site to the Shopify Online Store 2.0 theme, bring cohesion to the current design, and build a new template for long-form storytelling in a modular framework.

Visit Fear of God

Press:
2024 w3 awards
Website Features - Best Visual Appeal - Aesthetics, Gold
General Websites - Fashion & Beauty, Silver

Design Agency:
Kettle