FEAR OF GOD
e-commerce + creative campaign
UX/UI, IA
FEAR OF GOD has evolved from a collection of casual luxury basics to a streetwear juggernaut beloved by 1.5 million monthly shoppers. We upgraded their e-commerce platform to reflect the brand’s singularity in the marketplace and better handle its rapidly expanding catalog and design sensibilities. Design and development teams worked in lockstep to rapidly deliver a new look and feel with robust storytelling features.
Our work began with three core objectives — upgrade the site to the Shopify Online Store 2.0 theme, bring cohesion to the current design, and build a new template for long-form storytelling in a modular framework.
This modular campaign template debuted with the recently launched Athletics 2023/2024 collection, engineered in collaboration with Adidas. The new design includes ample space for the narrative woven by photographer Nadav Kander’s atmospheric imagery and Fear of God’s editorial notes.
Our work began with three core objectives — upgrade the site to the Shopify Online Store 2.0 theme, bring cohesion to the current design, and build a new template for long-form storytelling in a modular framework.
This modular campaign template debuted with the recently launched Athletics 2023/2024 collection, engineered in collaboration with Adidas. The new design includes ample space for the narrative woven by photographer Nadav Kander’s atmospheric imagery and Fear of God’s editorial notes.
Visit Fear of God
Press:
2024 w3 awards
Website Features - Best Visual Appeal - Aesthetics, Gold
General Websites - Fashion & Beauty, Silver
Design Agency:
Kettle
Press:
2024 w3 awards
Website Features - Best Visual Appeal - Aesthetics, Gold
General Websites - Fashion & Beauty, Silver
Design Agency:
Kettle